Ways to Choosing your Gamification Platform
There are many business owners who in fact are at a loss on how to develop and also grow their loyalty programs or engage their long-time employees. A gamification platform is developed by companies who specializes in user engagement. They will help in making life of non-tech savvy owners a lot easier through the process of centralizing and in organizing all of the engagement efforts. However, new engagement solutions actually are popping up on a daily basis. Through this article, you will be aided in choosing a gamification platform.
Know What you Want to Solve
This is actually the most essential step, but companies usually fail when it comes to approaching gamification with certain goals. One of the most common thing that we see are firms who tend to expect gamification in solving issues like poor sales and low customer engagement. Such type of problems have different causes and mostly cannot be fixed through a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. If you plan on increases sales, it is best that you consider on a game-plan on how you can do it and find out how gamification will be able to support the plan. When you have already identified a certain behavior that you would want to change, you can then tailor a gamification program on a certain goal. One example of this is where you may notice that the sales team is not following on the leads that are past the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Identifying Target Market
There are two main types of gamification programs. These are the ones that are aimed at consumers or users and the ones that are aimed at employees. It is important that you determine which one you need, which however depends on the kind of business which you have. When you wish to improve on office morale, employee gamification programs actually are the best. If ever you wanted to raise consumer awareness on a particular product, user-focused gamification programs would be the more appropriate one.
Find out the Scale of the Program
Concrete ideas in fact are important because the scale of the program dictates the implementation timeline, the vendor type required as well as the amount of data which you need to analyze.
Set your Budget
Whatever your project goals may be, it’s helpful if you have an idea with how much you would really want to spend. Though you may not know on how much gamification programs cost, it is important that you have a clear maximum budget for it.
Find your Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.